Thousands of consumers are already out there ready to support their favorite brands’ marketing activities. Use these hidden powers – for example to generate awareness for products via Word-of-Mouth/Online Buzz, to stimulate Social Content, or to help develop new products through Co-Creation. Let us show you how you can turn your consumers into a team of enthusiastic co-marketers.
Let's see how quickly you can benefit from the power of Collaborative Marketing:
Using celebrities to endorse products is a tried and tested marketing practice in the beauty sector, but many beauty brands have yet to discover the marketing potential of collaborating with people like you and me – their consumers.
The end of 2015 flooded the internet with lists of marketing trends to look out for in 2016. Overwhelmed by what we as marketers are supposed to be doing in the year ahead – mobile, video, embracing wearable tech and watching out for the robots taking over our jobs whilst dealing with rising challenges like ever expanding media channels and ad-blocking – we decided to summarise the 5 most important marketing trends for us and Collaborative Marketing in the year ahead.
Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.
Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.
Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.