Unlock the power of your consumers!

We enable you to unlock the energy and passion of your consumers to be used profitably for your marketing. This will save costs, increase sales and make your marketing fit for the future.

Why consumers prefer to recommend a brand face-to-face over doing it on Facebook.

Many marketers find online recommendations useful for their brand. Now a new study shows why most consumers prefer to share their opinions offline, rather than online.

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Build word of mouth into the product: external network effects.

The marketing power of word of mouth cannot only be inserted into the “Promotion P”, but also the “Product P” as well. You can cleverly build word of mouth into the product’s development.

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Positive word-of-mouth is more effective than negative – because it sticks!

The widespread belief that you "tell three people" about a positive experience, and "ten people" about a negative one, isn't true.

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Here’s how trnd Collaborative Marketing works:

In traditional marketing, the customer is seen merely as a “sales channel” - a passive recipient of goods and information. The traditional marketing process is a linear one-way street: the whole thing ends with the “end consumer,” and the marketing budget is spent. Investments in this finite system are rarely sustainable.

What is Collaborative Marketing?

trnd’s Collaborative Marketing philosophy sees the customer as a valuable partner working on par with producers in a continuous feedback system. In this system, marketing takes place in iterative loops. Investments in this “infinite” process have long-term, sustainable and “infinite” effects.

We know that that a company’s customers can do more (and in fact want to do more) than just buy products. In the age of global networks, customers want to collaborate with their favorite brands and help them with their marketing—e.g. to popularize new products (Word of Mouth), to produce content on the social web (Social Content), to get involved in the development of new products from the very beginning (Co-Creation), or to provide feedback on planned product developments (Real Life Market Research).

Collaborative marketing is a win-win for everybody involved: consumers have fun collaborating and benefit from better products. And as a brand you save costs, build up an “infinitely” large team of voluntary “marketing co-workers”, increase your sales and make your marketing fit for the future.

Here at trnd we offer all the building blocks you need to use collaborative marketing: proven campaign formats, access to large consumer panels and the special software required.

Promoting products (Word of Mouth)

5,000 consumers spread the word about the new Pantene Pro-V.

We identified 5,000 consumers from the Pantene target group and trained them as Pantene brand ambassadors. By spreading the word amongst their friends, the ambassadors initiated a million conversations, recommendations and tips in the appropriate target group.

"On the basis of our positive experiences with trnd in our Lenor and Pantene campaigns, we will continue to use Word of Mouth marketing in the future, wherever it is suitable for a project."

Verena Bentert, Interactive Marketing Manager P&G

Collaboration on product development (co-creation)

1,000 consumers help Kühne with its product development and positioning.

Carl Kühne KG, well-known for its vinegar, mustard and delicatessen products, had developed a successful product that was only on sale in a small number of European countries. In a co-creation campaign together with 1,000 consumers we established how the product could be successful in other countries too, what it would be like to use the product in different cultural circles and what form the product communication ought to take.

“The rich insights and in-depth knowledge of consumer expectations and evaluations of our product that we gained thanks to the trnd project are extremely valuable to us. It would have been substantially more expensive to achieve the same thing using traditional research methods.”

Kirsten Trenkner, Kühne Marketing Manager

trnd technology solution

Gruner+Jahr uses its readers for collaborative marketing.

Our software solution trndsphere™ Collaborative Marketing Suite enables the publishing house Gruner+Jahr to offer and market its own collaborative marketing campaigns. More than ten thousand readers of "Brigitte", "Eltern", "essen & trinken" etc. have already been able to take part in marketing campaigns.

“Thanks to our strong media brands and our partnership with trnd AG we occupy a unique position in the German market.” 

Yunfeng Cui, Director Media Solutions at G+J Media Sales

We are proud to support these international brands and companies with trnd campaigns, communities and technology:

Which marketing challenge can we support you in?