Thousands of consumers are already out there ready to support their favorite brands’ marketing activities. Use these hidden powers – for example to generate awareness for products via Word-of-Mouth/Online Buzz, to stimulate Social Content, or to help develop new products through Co-Creation. Let us show you how you can turn your consumers into a team of enthusiastic co-marketers.
Let's see how quickly you can benefit from the power of Collaborative Marketing:
Increased product awareness, positive sales impact, authentic pieces of UGC… Brands have a lot to win from collaborating with consumers, but what’s in it for the consumers that choose to engage and collaborate with brands?
Join our session 'Future-proof Your Marketing with Branded Communities' at Marketing Week Live 27-28th April. Stop by our stand MB25 for a chat and check out the exhibition with solutions to your every marketing need. MWL is a must attend for anyone in the marketing industry!
Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.
Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.
Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.