trnd communities.

On our communities trnd and bopki, you can find connectors and enthusiasts for your brand.


trnd

Highly engaged brand enthusiasts, who love to talk about their preferences. All of our members are volunteers who signed up with trnd for a single reason: getting actively involved in marketing processes and being one step ahead of their friends and family in terms of product information.

trnd communities:

Available in Germany, Austria, Switzerland, Spain, France, Italy, Belgium, The Netherlands, Argentina, Hungary and Portugal with more than 1.500.000 members (as per 06/12).

69% female, 31% male.

Average age 33 years.

46% are single; 54% are married or live together with their partner; 41% have kids.

47% graduated from college-preparatory types of secondary schools; 21% hold a college or university degree.

7% are self-employed; 48% are employees/civil servants; 27% are high school students, trainees, or university students.

trnd members are communicative and well-connected consumers with a large circle of friends: 55% have more than 40 friends; 41% have more than 15 close friends; 50% are members of a club.

56% of all trnd members read at least one book per month. 26% run their own weblog.

bopki

trnd’s all-female communities for word of mouth marketing (in DE,AT,CH and ES): highly engaged brand enthusiasts – 100% female – all of them excited about getting actively involved in marketing processes and sharing product news and samples with friends and family.

bopki communities:

Available in Germany, Austria, Switzerland and Spain with more than 170.000 members (as per 06/12).

100% female.

Average age 34.6 years.

34% are single; 66% are married or live together with their partner; 60% have kids.

18% hold a college or university degree; 20% have completed a vocational training program; 39% graduated from college-preparatory types of secondary schools. 51% are employees/civil servants; 17% are housewives; 6% are self-employed; and 12% are high school students, trainees, or university students.

51% are members in a club; 67% engage in volunteer work.

20% run their own weblog; 22% use Twitter; and 45% are active on Facebook.