Available in Germany, Austria, Switzerland, Spain, France, Italy, Belgium, The Netherlands, Argentina, Hungary and Portugal with more than 1.500.000 members (as per 06/12).
69% female, 31% male.
Average age 33 years.
46% are single; 54% are married or live together with their partner; 41% have kids.
47% graduated from college-preparatory types of secondary schools; 21% hold a college or university degree.
7% are self-employed; 48% are employees/civil servants; 27% are high school students, trainees, or university students.
trnd members are communicative and well-connected consumers with a large circle of friends: 55% have more than 40 friends; 41% have more than 15 close friends; 50% are members of a club.
56% of all trnd members read at least one book per month. 26% run their own weblog.