At trnd, we work with the contributions, enthusiasm, help, and word of mouth of over 1,5 Mio. members on our various networks across Europe and South America. Since early 2005, we have been conducting word-of-mouth marketing campaigns for the widest range of clients, in all kinds of industries. Both our communities and our years of experience with active and highly engaged consumers enable us to extract invaluable insights about the attitudes, opinions, and communications activities of modern consumers. On the web and in the offline world. This is our place to share them.
Periodically, we will be publishing findings from our research projects on this page.
trnd Word-of-Mouth Monitor 01:
Positive word-of-mouth is more effective than negative – because it sticks!
The widespread belief that you "tell three people" about a positive experience, and "ten people" about a negative one, isn't true. This trnd study with 30,000 survey participants investigates the relationship between positive and negative word-of-mouth, as well as the role of social media in the relaying of purchase recommendations. By Martin Oetting, Monika Niesytto, Jens Sievert and Florian Dost, September 2010/Augut 2011.