Unlock the power of your consumers

Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.

We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.

5 ways your consumers are better at marketing than you are

There’s no escaping the fact that in this age of social and technical connectivity, the term ‘Power to the People’ has firmly established itself in our rhetoric. More than ever consumers wield huge amounts of influence and through their collective experiences have the power to make or break brands.

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Should brands advocate activism?

Historically, brands have been largely a-political, seeking the broadest possible appeal for their ads. But, following the seismic political shifts of 2016, is it time that brands became activists for issues that their consumers care about?

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The three tiers of Influence Marketing

Experts from across the globe predicted that Influencer Marketing would explode in 2017. They weren’t wrong. In 2015 84% of marketers had planned to run at least one influencer-led activation within the twelve months ahead and last year budgets increased by 60%.

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WaterAid logo

Our latest work

In our latest Collaborative Marketing project we've teamed up with WaterAid, the charity transforming lives by improving access to safe water, hygiene and sanitation. A project team of passionate WaterAid supporters and members of the trnd community (who know all about sharing a message) are spreading the word about the incredible transformation that clean water brings.

Head over to our community site to read more »

Yves Rocher

Drive sales

Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.

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Generate shoppers

Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.

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Power ecommerce

Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.

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We proudly support these brands with trnd campaigns, communities and technology:

Logos of the brands Procter & Gamble, Nestlé, Colgate, Unilever, Johnson & Johnson, Philips, Coty, Mars, KAO, Friesland Campina, Sara Lee, SC Johnson, GABA, Ferrero, Wrigley, CEWE, Samsung, Ritter Sport, G + J, Sony, Bosch, Microsoft, Fujitsu, Nintendo.
Logos of the brands SCA, Reckitt Benckiser, Mondelez, Henkel, Beiersdorf, L'Oréal, Nosotras, Lego, Coca-Cola, Leitz, htc, Hasbro, Tchibo, asics, Birkel, gsk, Nokia, Red Bull, Kimberly-Clark, Schneider, Faberl Castell.

Want some help from thousands of consumers?