Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.
We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.
Let's see how quickly you can benefit from the power of Collaborative Marketing:
Freixenet reaches 186,214 prospective customers with trnd campaign
In summer 2016 quality Spanish wine producer Freixenet introduced their latest product development Freixenet ICE - a new way to drink cava, over ice and mint. In need of a strong activation campaign that would drive trial and awareness of the new cava, Freixenet worked with trnd and reached 186,214 prospective customers through a Collaborative Marketing campaign.
Adidas recognises the power of everyday football influencers
At trnd we're avid fans of putting the consumer rather than the brand on stage in marketing. But sometimes, like in this blog series, we're happy to call out a brand doing something great in the spirit of collaboration. This month: Adidas, a brand that recognises the marketing power of regular football enthusiasts.
Consumers' trust is vital to future proof your brand. Nurtured right, trust leads to brand loyalty (repeat sales) and advocacy - credible recommendations leading to more sales. Get your set of guidelines for how to build long-lasting brand trust in our free white paper.
In our latest Collaborative Marketing project we've teamed up with
WaterAid, the charity transforming lives by improving access to safe water, hygiene and sanitation. A project team of passionate WaterAid supporters and members of the trnd community (who know all about sharing a message) are spreading the word about the incredible transformation that clean water brings.
Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.
Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.
Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.