Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.
We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.
Know your brand: Memory Structures
Do consumers fall in love with brands or is brand loyalty really dead? In his book, ‘How brands grow’, Byron Sharp lifts the lid on how consumers really shop, suggesting that brands invariably end up in one of three categories: Repertoire, Destination or Long-Term. Over the next few weeks we’ll delve into the three definitions and discuss the opportunities that they present for brands. Here, we explore the role that memory plays.
The future of beauty and the brands leading the way
Thanks to social media and selfie culture, the beauty industry is booming. But, our obsessive inclination to post pouty photos isn’t the only trend dictating our purchase decisions; an ever-growing demand for smart cosmetics is emerging in parallel to the plethora of natural, mindful and holistic cosmetics already hitting the mainstream.
Not to mention an increasingly inclusive discussions about what ‘natural’ beauty really means.
5 ways your consumers are better at marketing than you are
There’s no escaping the fact that in this age of social and technical connectivity, the term ‘Power to the People’ has firmly established itself in our rhetoric. More than ever consumers wield huge amounts of influence and through their collective experiences have the power to make or break brands.
In our latest project with
IAMS, 2,000 lucky cat owners from the trnd community were given the chance to experience superior nutrition that tastes great with IAMS ProActive Health.
Our team of consumers will unlock the power of word of mouth marketing for IAMS by telling their friends and family about the many health benefits this nutrition can bring to their cats as well as provide our friends at IAMS unrivalled unique consumer insights.
Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.
Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.
Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.