Unlock the power of your consumers

Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.

We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.

Webinar: How to use 'everyday influencers' to grow your business

Watch the recording from our latest webinar to learn how to identify effective 'everyday influencers' and turn ordinary people into brand advocates.

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5 ways consumers can amplify your marketing team

Not many brands can afford to employ a marketing team of 1,000 people within their own organisation. But by working with existing customers as co-marketers, that expanded marketing team of thousands can achieve things far beyond the means of traditional marketing.

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The secret to great copy: 5 tips to make your copy work for you

Communication is key in nurturing a meaningful relationship with your consumers. Done well, marketing copy can build brand loyalty and drive action. The good news is, writing good copy doesn’t have to be hard. Here are 5 simple tips for writing effectively:

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Our latest work

In our latest Collaborative Marketing project we're teaming up with Vidal Sassoon Salonist. Over the next eight weeks 2,000 trnd community members (real and passionate consumers) will have the chance to be part of a revolutionary movement in home hair colouring while driving credible word-of-mouth recommendations and trial amongst their friends and family.

Head over to our community site to read more »

Drive sales

Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.

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Generate shoppers

Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.

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Power ecommerce

Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.

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We proudly support these brands with trnd campaigns, communities and technology:

What marketing challenge can we solve for you?