Unlock the power of your consumers

Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.

We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.

What is Collaborative Marketing?

First time here and not really sure what we're all about? Let's take a look at the trnd philosophy.

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Nielsen research: Branded content outperforms pre-roll advertising

To battle ad-blocking technology, brands are taking on branded content (marketing that combines interesting editorial content with brand messaging) as a new way to engage consumers.

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5 tips for compelling content

Traditional digital advertising is more often than not being blocked by software built for an increasingly uninterested audience. To conquer this, brands need to step up their game to create engaging content that their customers actually want to see.

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Our latest work

In our latest Collaborative Marketing project we've teamed up with Vidal Sassoon Salonist. 2,000 trnd community members (real and passionate consumers) are currently part of a revolutionary movement in home hair colouring while driving credible word-of-mouth recommendations and trial amongst their friends and family.

Head over to our community site to read more »

Meet us at TFM

Curious to have a chat about how we can help you drive sales, and up for an interesting day out of the office? We'll be joining hundreds of exhibitors at the UK's only event dedicated to marketing technology. Come see us at Olympia London 28-29 September, and get ideas for your next marketing move from 200 speakers.

Get your free ticket here »

Drive sales

Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.

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Generate shoppers

Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.

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Power ecommerce

Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.

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More case studies »

We proudly support these brands with trnd campaigns, communities and technology:

What marketing challenge can we solve for you?