Unlock the power of your consumers

Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.

We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.

5 ways storytelling can drive brand relevancy

A purchase decision is neither a transparent nor logical process. More often than not it comes down to habit or gut feeling, in equal measures the bane of marketers lives and the Holy Grail. Driving relevancy of your brand in the eyes of consumers is paramount to disrupting purchase behaviour and driving trial of your products; here are five reasons why enabling consumer-led story telling will help.

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5 ways to harness the behaviour of millennials to benefit your brand

From this year, millennials (officially, those born between 1980 and 1996) will spend upwards of $200 billion dollars annually and become the largest generation on the planet. If you’re looking to future proof your marketing strategy then gaining the attention of these point-of-entry buyers should rank pretty highly on your to-do list. Here are 5 ways you can amplify the human behaviour of this demographic to drive tangible benefits to your brand.

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Let trnd help your brand fly in 2017…

… and we’ll split the bill of your next marketing campaign.

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WaterAid logo

Our latest work

In our latest Collaborative Marketing project we've teamed up with WaterAid, the charity transforming lives by improving access to safe water, hygiene and sanitation. A project team of passionate WaterAid supporters and members of the trnd community (who know all about sharing a message) are spreading the word about the incredible transformation that clean water brings.

Head over to our community site to read more »

Yves Rocher

Drive sales

Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.

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Tchibo

Generate shoppers

Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.

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Zalando

Power ecommerce

Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.

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We proudly support these brands with trnd campaigns, communities and technology:

Logos of the brands Procter & Gamble, Nestlé, Colgate, Unilever, Johnson & Johnson, Philips, Coty, Mars, KAO, Friesland Campina, Sara Lee, SC Johnson, GABA, Ferrero, Wrigley, CEWE, Samsung, Ritter Sport, G + J, Sony, Bosch, Microsoft, Fujitsu, Nintendo.
Logos of the brands SCA, Reckitt Benckiser, Mondelez, Henkel, Beiersdorf, L'Oréal, Nosotras, Lego, Coca-Cola, Leitz, htc, Hasbro, Tchibo, asics, Birkel, gsk, Nokia, Red Bull, Kimberly-Clark, Schneider, Faberl Castell.

Want some help from thousands of consumers?