Unlock the power of your consumers

Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.

We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.

5 reasons we’re pumped for Technology for Marketing

Technology for Marketing is the annual event to discover trends and technology to transform your marketing. Here’s five reasons you really don’t want to miss out, and should join us at Olympia London 28-29th September.

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How to be a responsible brand – 5 insights from Project Superbrand

Gone are the times when people bought products without caring who or what was behind the brand. Today, consumers’ expectations of companies and brands go beyond just producing goods and making a profit. Failing to acknowledge this can be the end of a brand as a majority of consumers avoid buying products that have a negative social or environmental impact.

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5 practical ways to boost Christmas sales with Word of Mouth

Summer’s coming to an end and the count-down to Christmas is on. By now most brands will have their ATL activity locked down, but there’s still time to power that magical buzz that makes your product fly off the shelves come December.

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Our latest work

In our latest Collaborative Marketing project we teamed up with cava producer Freixenet. 1,000 trnd community members (real and passionate consumers) experienced the perfect serve this summer, as Freixenet launched their new cava range. Trying out the new Freixenet ICE Cava, the co-marketers drove trial amongst friends and family and generated priceless insights for the brand.

Head over to our community site to read more »

Meet us at TFM

Curious to have a chat about how we can help you drive sales, and up for an interesting day out of the office? We'll be joining hundreds of exhibitors at the UK's only event dedicated to marketing technology. Come see us at Olympia London 28-29 September, and get ideas for your next marketing move from 200 speakers.

Get your free ticket here »

Drive sales

Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.

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Generate shoppers

Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.

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Power ecommerce

Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.

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