Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.
We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.
Let's see how quickly you can benefit from the power of Collaborative Marketing:
Case study: Collaborative Marketing for Vernel Max
How do you reach over 500,000 consumers with credible word-of-mouth recommendations? Find out how we drove awareness, generated trial and recruited thousands of new consumers for fabric softener Vernel Max. Watch the case study video below:
Not many brands can afford to employ a marketing team of 1,000 people within their own organisation. But by working with existing customers as co-marketers, that expanded marketing team of thousands can achieve things far beyond the means of traditional marketing.
In our latest Collaborative Marketing project we're teaming up with Vidal Sassoon Salonist. Over the next eight weeks 2,000 trnd community members (real and passionate consumers) will have the chance to be part of a revolutionary movement in home hair colouring while driving credible word-of-mouth recommendations and trial amongst their friends and family.
Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.
Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.
Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.