Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.
We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.
5 underutilised ways your customers can drive your efficacy message
In a world where many brands are perceived to be inter changeable, it’s more important than ever to ensure the efficacy of your product is believed. In truth, most marketing strategies focus on achieving mass reach, with ads designed to trigger recognition and brand identity – but this leaves little room for the delivery of an efficacy message. Here are five obvious but underutilised ways your existing customers can drive your efficacy message:
Welcome to our fourth and final foray into the world of Byron Sharpe, this week we explore Long-Term brands. We’ll seek to cover whether the Byron Sharpe philosophy applies here or if it has a tendency to oversimplify the process for certain products and, if so, what alternative strategies are available to brands that fall under this definition.
In our third article in our #GrowYourBrand series, referencing Byron Sharpe’s books, we explore the concept of Destination Brands and discuss whether for some brands, loyalty does, in fact, still exist.
In our latest project with
KOKO KANU, 2,000 lucky trndsters were given the chance to try a free bottle of KOKO KANU rum, and give their cocktails a refreshing twist this summer!
After identifying coconut lovers across the country, we asked this carefully selected group to try a bottle of KOKO KANU Jamaican rum with coconut flavour. During the product test, we asked them to leave their honest reviews and opinions about the rum, share refreshing summer cocktails with their friends, and feed back their honest thoughts to the folks over at KOKO KANU.
Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.
Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.
Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.