Unlock the power of your consumers

Consumers want to do more than just buy your products. Collaborative Marketing lets you market with your consumers, not at them – driving insights, trial, awareness and sales.

We manage online communities of over 5.5m registered members across Europe and spark meaningful conversations between brands and their customers. Together we can transform your consumers into active co-marketers who will generate awareness via Word of Mouth/Online Buzz, stimulate Social Content, or help develop new products through Co-Creation.

5 strong cases for UGC

Brands are no longer dictating the communication agenda, now consumers hold the power. Here are five good reasons why you should leverage user-generated content if you want to boost sales (who doesn’t?) and increase customer engagement plus brand loyalty.

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Watch the recording

The recording from our 30-minute webinar 'Integrate your marketing with your consumers, not with itself' is now available to watch whenever you want!

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Freixenet reaches 186,214 prospective customers with trnd campaign

In summer 2016 quality Spanish wine producer Freixenet introduced their latest product development Freixenet ICE - a new way to drink cava, over ice and mint. In need of a strong activation campaign that would drive trial and awareness of the new cava, Freixenet worked with trnd and reached 186,214 prospective customers through a Collaborative Marketing campaign.

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white paper excert

FREE White Paper - Brand Trust

Consumers' trust is vital to future proof your brand. Nurtured right, trust leads to brand loyalty (repeat sales) and advocacy - credible recommendations leading to more sales. Get your set of guidelines for how to build long-lasting brand trust in our free white paper.

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WaterAid logo

Our latest work

In our latest Collaborative Marketing project we've teamed up with WaterAid, the charity transforming lives by improving access to safe water, hygiene and sanitation. A project team of passionate WaterAid supporters and members of the trnd community (who know all about sharing a message) are spreading the word about the incredible transformation that clean water brings.

Head over to our community site to read more »

Yves Rocher

Drive sales

Yves Rocher sought to generate awareness for their new anti-aging line Yves Rocher Elixir 7.9 and to inspire more customers to visit their stores. To achieve these goals, we at trnd educated a selected team of 1,500 consumers to become Yves Rocher co-marketers. This resulted in a sales uplift of 19% for Yves Rocher Elixir 7.9 as well as a sales uplift of 6% for the whole Yves Rocher portfolio over the two month campaign runtime.

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Generate shoppers

Tchibo wanted to inspire more customers to visit selected Tchibo stores. To achieve this objective we at trnd identified a team of 1,500 consumers, educated them to become Tchibo co-marketers and paired them with their local Tchibo stores. During the two month campaign, 32,541 additional store visitors were generated and sales in the selected stores increased by 6%.

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Power ecommerce

Multinational ecommerce company Zalando wanted to promote their online shop and acquire new customers in the Italian market. By activating the power of 5,000 real consumers and enabling them to become co-marketers for the brand, we helped them to achieve these objectives - as a result of the six week campaign Zalando gained 10,212 new customers.

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We proudly support these brands with trnd campaigns, communities and technology:

Logos of the brands Procter & Gamble, Nestlé, Colgate, Unilever, Johnson & Johnson, Philips, Coty, Mars, KAO, Friesland Campina, Sara Lee, SC Johnson, GABA, Ferrero, Wrigley, CEWE, Samsung, Ritter Sport, G + J, Sony, Bosch, Microsoft, Fujitsu, Nintendo.
Logos of the brands SCA, Reckitt Benckiser, Mondelez, Henkel, Beiersdorf, L'Oréal, Nosotras, Lego, Coca-Cola, Leitz, htc, Hasbro, Tchibo, asics, Birkel, gsk, Nokia, Red Bull, Kimberly-Clark, Schneider, Faberl Castell.

Want some help from thousands of consumers?