Instant market leader in Fairtrade chocolate
The Change Chocolate launched as a new player in the Fairtrade market in 2012. Not only do they make delicious Swiss chocolate, but their chocolate also serves a good cause. For every five bars of chocolate sold, the Plant-for-the-Planet Foundation pledge to plant a tree.
Co-marketers spreading the word
trnd proudly supported the launch of The Change Chocolate in a Collaborative Marketing campaign.
A team of 50,000 consumers with great word-of-mouth potential were educated to become enthusiastic co-marketers for this particular chocolate and equipped with some tasty samples.
Their mission: to introduce The Change Chocolate to friends and family and inform them about the good cause of the Plant-for-the-Planet organisation.
The result: instant market leader!
During the campaign period (June/July 2012) the chocolate co-marketers generated more than 1 million conversations and huge trial of The Change Chocolate – simply via their recommendations to friends and family. In just a couple of weeks, The Change Chocolate became market leader in the Fairtrade chocolate industry in Germany. And by the end of 2014, Plant-for-the-Planet had planted more than 1,000,000 trees thanks to the sales boosted by the trnd campaign.