Keeping marketing human

The discipline of marketing is getting more scientific, programmatic and automated, which is fantastic for the opportunities that it offers, but we mustn't forget that it's real people at the other end of our marketing activities.

Even though marketing has changed, human nature and consumers haven’t. With a collaborative approach to marketing we can make sure that we’re holding on to the human element - creating campaigns for, and working with, the people who are ultimately buying our products.

In this video we hear our UK MD Rebekah Mackay Miller, Business Psychologist Aedrian Bekker (ORConsulting) and Jessica Baah from The Drum discuss what consumers get out of collaborating with brands.

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