Timpson recognisers the power of the individual
At trnd we're firm believers that consumers should play the leading role in marketing. But sometimes, like in this blog series, we're happy to call out a brand doing something great. This month: Timpson, a company that recognises the importance of the individual.
Remember Black Cat Wednesday back in Jan (when top CEOs made as much by lunchtime as their average worker will make all year) and the subsequent calls for a cap on bosses’ wages? It's heartening to see that some Chief Executives take a refreshingly different approach, John Timpson being one of them.
‘Top 10 best companies to work for’
The company has a final salary pension scheme in place, owns holiday homes for workers and staff get their birthdays off as standard, add to this, the bonuses for exceeding targets that all workers are entitled to and you’re seeing the beginnings of a dedicated and diligent workforce.
John and his team ensure that staff, from executives to sales assistants, reap the rewards of their work. In 2007, to celebrate huge success over the previous 20 years of trading, Timpson launched the "Dream Come True" programme for staff which, over 12 months, paid for eye operations, reunited families and sent staff on dream trips to Australia. The business has won countless awards, and been in the top 10 of the Sunday Times 100 Best Companies to Work For every time it has entered.
When motivated and rewarded, people tend to go above and beyond. In other words,focussing on earning and nurturing a long lasting trust is as important for your workforce as it is for your consumers.
Timpson also work closely with ex-offenders, employing more than any other business and running pre-release training in several prisons. It is thought that less than 3% of Timpson employees reoffend compared to 61% in general and as Timpson puts it “We use exactly the same standards we use when recruiting … (non-offenders) … in the knowledge that so few other companies are willing to give them a job, we have the pick of a talented bunch.” Here, we can see parallels with the world of marketing. Stereotyping can be harmful to both the customer (or in this case, the staff) and the business (the employee). Once individuals are seen as just that and their unique strengths and experiences are taken into consideration we begin to reap the rewards of collaborative marketing.
Their success is well deserved and is in no small part down to the committed and hard-working workforce, as John puts it "If you treat people well, it is blindingly obvious that they will do a good job." Quite.