Are your URLs suitable for word of mouth?

One of the basic principles of word-of-mouth marketing is to make spreading the word as simple as possible.

So, it makes perfect sense to take a look at all received advertising and information materials in terms of “ability to pass on”, and, where necessary, optimise it.

One factor that is often overlooked is the URLs – the web pages where products and services can be found on the Internet. A bad example of a URL for a product looks as follows:

http://www.company.com/shop/WEBSHOP.extreme/Your Company-company_com/Website/ABC/com_DE/-/-/execute/EUR/ obiwan/W_ShowProductInfo/GoTop? Category=63dasjhg77&Shop=786shhjs&ProductID=876 asdjh&ProductID=76876duz&UserID=7866sdfhhh& SpecialID=s78676s

This would be a lot better:

http://www.company.com/brand/product

It’s a lot easier to relay shorter web addresses (for example during a phone call). Also, when used online in emails and social media, shorter URLs don’t get broken up on different lines – they remain clickable and well recognizable.

Our Word-of-Mouth tip:

Internet address should be set up to be readable to real people, should contain no programming codes and be as short as possible. A good URL should be as significant as a good headline. Then it also works well when spreading the word.

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