The Collaborative Marketing Company

trnd is Europe's leading Collaborative Marketing company. Since 2005 we enable large companies and brands to unlock the power of their customers.

About trnd

trnd is Europe’s leading company for Collaborative Marketing. We enable brands and companies to engage and collaborate with their consumers in direct dialogue, sparking meaningful relationships and long-term advocacy.

Our Collaborative Marketing campaign formats can be used to fit a range of objectives – be it to generate awareness via Word of Mouth, to increase online visibility with Social Content, to gather insights at scale via Real-Life Market Research or to develop the products and services of the future through Co-Creation.

trnd offers both the implementation of individual campaigns run on our own platform, and the strategic integration of Collaborative Marketing tools into existing CRM systems and communities.

Working as the technical foundation for all trnd campaigns is the SaaS (Software-as-a-Service) solution trndsphere™ Collaborative Marketing Suite. trndsphere™ is easily integrated into any marketing and software landscape, allowing brands to tap into Collaborative Marketing using their existing systems and customer base.

trnd was founded in 2005. Our headquarters are based in Munich, Germany. International subsidiaries are located in Paris, Barcelona, Amsterdam, Milan, Budapest, Prague and London.

trnd employs a total staff of more than 200, who up to this point have managed over 1,000 collaborative marketing campaigns in 19 European markets: UK, Ireland, Germany, Austria, Switzerland, Spain, Portugal, France, Sweden, Finland, Belgium, Italy, Greece, Turkey, the Netherlands, Hungary, the Czech Republic, Poland and Slovakia.


We are revolutionising marketing. And we need you!

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Get to know the management of trnd.

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Long-established trnd clients from a variety of sectors include…

Logos of the brands Procter & Gamble, Unilever, Henkel, Nestlé, Philips, Samsung, htc, Microsoft, L'Oréal, Nintendo, Beiersdorf, Coca-Cola.

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Data Based Approach

Data-based approach

All our formats and processes are grounded in the largest pool of collaborative marketing behaviour data in Europe. We have implemented and collected data from more than 1,000 collaborative marketing campaigns. With our category-specific KPIs, our WOM SWOT™ analysis and our WOM Message Modelling™ we can provide you with all the tools you need to profitably collaborate with your consumers.

The largest panels

The largest panels

We offer access to the largest consumer panels for WOM and Collaborative Marketing in Europe. Put together your project team from the trnd communities (over 2 million registered members worldwide), the communities of our partner companies (over 3.5 million members) or from your own CRM population (unlimited). With such a large selection we can also reach extremely specific target groups for you.

 Multinational campaigns

Multinational campaigns with substantial synergy effects

Save time and costs when launching a campaign in several countries at once. With trnd represented in 19 countries we can implement your campaign across Europe while the costs for analysis and development only need to be paid once. We can currently support you in the following countries: UK, Ireland, Germany, Austria, Switzerland, Spain, Portugal, France, Italy, the Netherlands, Belgium, Sweden, Finland, Hungary, the Czech Republic, Slovakia, Poland, Turkey and Greece.

trnd Impact scoring

Which consumers will drive the most enthusiasm, spread the word the furthest and have the greatest impact for which product and brand? In cooperation with several universities, we have over the years developed a unique data-based scoring model, which will allow you to find the right co-marketers for your campaign.

 Consumer insights

Your customers – your data

Whether you run a campaign on a trnd platform, or use our SaaS trndsphere™ for Collaborative Marketing activities on your own platforms, the data and insights collected are yours. Learning a lot about and from your customers you can use the data gathered to bolster other marketing efforts and inform any future business decisions.

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