for the trnd company website https://company.trnd.com
Last amended: 01 March 2015
trnd is aware of the sensitivity of your personal data and is dedicated to protecting your privacy when collecting, processing and using personal data. Personal Data will be collected, processed and used in compliance with applicable laws.
1. Information about Website visits
2. trnd newsblog
If you leave a comment on a blog post, your comment, your name or nickname and the time when you submitted your comment will be visible to all users of this Website. No other information will be publicly displayed or can be viewed by others, unless you provide such information yourself, e.g. as part of your comment.
In addition to the information provided by yourself (e.g. your name/nickname or the text of your comment), trnd will also store your email address and the time when you posted your comment.
Your email address will not be published. Email addresses are collected to prevent misuse of the comment feature on the newsblog.
Comments you post will not be pre-checked by trnd and may be read by others without your knowledge. Apart from that, other users may comment on any of your comments and post their comments as well.
Your comments will be retained by trnd for as long as the blog post you commented on will appear on the trnd newsblog. For this period of time, your comments will be publicly available on the trnd newsblog. Any comments and corresponding information (such as email addresses) will be deleted after such period of time, except where any relevant statute of limitations term applicable to the content of the comments requires a longer retention of the comments.
3. trnd contact form
You can use our trnd contact form to request more information from trnd, to request a personal offer, or to subscribe to the trnd Know-how Report. To be able to use these services, the following information may be required, depending on the method by which you wish to be contacted:
- your email address
- your full name
- your gender (or title)
- the name of your company or employer
- your telephone number
- your question to trnd or the reason for your enquiry
4. trnd Know-how Report
We will send you the trnd Know-how Report only if you expressly give us your consent. The trnd Know-how Report informs you regularly per email about current developments in collaborative and word-of-mouth marketing.
It is also possible to subscribe to the trnd Know-how Report anonymously. In this case, you only need to enter your email address in the contact details form, without having to complete any other fields.
5. Emails to trnd
If you have any questions or concerns, please do not hesitate to contact trnd at any time using the contact details provided on this Website. If you contact trnd by email, trnd will collect and store the information you supply, including your email. trnd will use your personal data in identifiable form only to respond to your enquiry. Apart from that, trnd may use your data in anonymised form (which does not allow any conclusions as to your identity) for statistical purposes.
Any information trnd gathers from cookies is collected for the sole purpose of improving our offering and developing our services to best suit your needs. Most browsers are set to accept cookies automatically. However, you can change your browser settings so as to be notified when cookies are being sent, decide on a case-by-case basis whether to accept or decline cookies or exclude them altogether. However, in this case, you may not be able to make full use of some areas or features of this Website.
7. Use of the web analytics tool Piwik
This Website uses Piwik (www.piwik.org), a web analytics tool for statistical analysis of user visits to our Website. Piwik uses what is known as “tracking cookies”, which are stored on your computer to allow us to analyse your use of our webpages. When you visit our Website, your browser may automatically transmit the following information to trnd:
- your browser type/version
- your browser language
- the plugins/operating system used
- the referrer URL
- (a shortened version of) your IP address
- your display resolution
- the time of the server request
trnd stores the statistical information collected via tracking cookies about your use of this Website on a server in Germany to analyse how users use our Website and improve our offering and services. However, for this purpose, trnd stores only statistical information in the form of anonymised or pseudonymised usage profiles. To this end, your IP address will be shortened immediately after processing and before it is stored and will not be combined with your personal data or data from other sources. Moreover, the information will be deleted after statistical evaluation.
You can block tracking cookies from being placed on your computer at any time by changing your browser settings accordingly; however, please be advised that you may not be able to make full use of all features of this Website if cookies are not accepted.
Please note that the Piwik opt-out cookie will be removed if you delete all cookies stored in your browser. You will also need to repeat the opt-out process to opt out of Piwik web analytics if you use another computer or web browser. If you do not wish any cookies to be placed on your computer, you should set your browser accordingly.
This Website embeds videos from Vimeo.com, a service of Vimeo, LLC (“Vimeo”). If you access a video through Vimeo, a connection is made to Vimeo’s servers in the US. During this process, certain information is transmitted to Vimeo. Vimeo may also place cookies on your device. Moreover, Vimeo provides some additional features such as rating or sharing videos. To be able to use those features, you may need to log on using your Vimeo account or an account you may have with certain third-party providers (e.g. Facebook or Twitter) in order to enable them to match the information you submit with your respective user account. These features are offered by Vimeo and the relevant third-party providers only, and you should read their privacy policies carefully before using the relevant features. trnd will not be informed about the content of the data collected by Vimeo or any third-party provider and has no control over their use.
10. Transfer of your data to third parties/Use within the trnd Group
Since many enquiries can be handled only within the international trnd group of companies, it may be necessary to transfer your enquiry and your data from trnd to other trnd group companies (i.e. companies which are affiliated with trnd at the time when the transfer takes place; a current list of trnd group companies can be found here). The transfer shall be effected online (via data transfer) or offline (on data carriers). All trnd group companies are bound by the same high data protection standards as trnd.
Moreover, trnd may employ third-party service providers to store, host and process your data on behalf of trnd. trnd shall ensure by contractual agreements that your data are stored and processed by the service provider strictly in accordance with the instructions of trnd and only for the purpose of providing this Website and the services and features offered on this Website.
Apart from that, trnd will not disclose or otherwise reveal your personal data to any third parties, including trnd group companies, without your consent, unless expressly permitted or required by law.
11. Security of your data
trnd has appropriate technical and organisational security measures in place to protect your personal data against unauthorized access, use, destruction, alteration or loss. trnd will disclose personal data only to those employees of trnd and only to those trnd group companies who need to know such information in order to make available this Website and to provide the services and features offered on this Website, including, without limitation, to respond to your enquiries.
12. Your rights/How to contact us
As per the provisions of applicable law, you have the right to request access to personal data trnd has collected and retains about you and, as applicable, the right to have those data updated, rectified, blocked or erased or to object to its processing. If you have any questions or concerns regarding the collection, processing and use of your personal data or if you wish to exercise your above rights, please contact us by email (firstname.lastname@example.org) or post (Michael Schmidt-Plankemann, LL.M., activeMind Technologie und Management Beratung AG, Potsdamer Str. 3, D-80802 Munich). This also applies if you wish to revoke any consent you may have given with regards to the processing of your personal data.
Annex: Declarations of consent
trnd is required by law to document and keep records of consent given and to keep the content of declarations of consent available on the Internet. In the context of your use of the trnd Website, you may have expressly given the following consent declarations:
- Call back/Advice/Offer
[ ] Call back/Advice/Offer. Please contact me by telephone; I am interested in a trnd campaign and look forward to receiving a call from a trnd expert.
- Request for additional information
[ ] Further Information. Please send me your information package (by email and/or post). I would like to learn more about the services of trnd.
- trnd Know-how Report
[ ] trnd Know-how Report. Please send me the free monthly trnd Report by email (know-how on collaborative and word-of-mouth marketing).