[...] trnd is short for "The real network dialogue". [...] Members get the opportunity to try out products. They may receive samples of a new chewing gum that is not yet available on the market, for example. Or they may do test drives on new cars, get an HD projector for a limited time to host movie nights at their homes, or receive a bag full of cellulite cream samples. The luckiest of them all may travel to Asia to rate ocean views, paid for by long-distance travel companies..
In all of these cases, companies expect something in return. If you like our product, so the deal goes, go and recommend it to your friends. Furthermore, testers are expected to send back reports to the agency and share their opinion in blogs specifically created for each campaign.”