The Drum

The Drum Network and trnd team-up for collaborative marketing breakfast event: “Market with your customers – not at them”

The Drum Network is teaming-up with trnd, Europe’s biggest collaborative marketing company, for an insightful free breakfast event on how to market with your consumers rather than at them.

Rebecca Mackay Miller, joint managing director of trnd, believes the event is timely. She said: “There’s growing evidence to suggest that consumers no longer want to just consume, but desire a more active role in engaging with their favourite brands. There is a demand for collaboration, relationships and conversations in marketing, driven by consumers. According to Edelman’s recent brand share study, 87% of people want ‘more meaningful relationships’ with brands.”

trnd has a community of 1.7 million highly motivated and engaged consumers across Europe. It has run over 800 collaborative marketing campaigns both on their own trnd platforms and those integrated into companies’ CRM databases as a white label service, working with brands including P&G, Unilever, Beiersdorf, PepsiCo, Henkel, Danone, Nestle, Mondelēz, L’Oreal, Philips and Samsung.

The Drum Network’s managing director Richard Draycott said of the event: “Collaborative marketing is about putting people rather than products centre stage in your marketing. The best news is that entering this field is easy, as you already have the most important resource in place – your consumers. This event aims to show you how to involve them in your marketing process to future-proof your marketing and secure the survival of your brand.”

The event takes place in The Fable in Holborn, London, on Wednesday 21st October between 8:00am-11:00am. Click here to find out more and reserve you free place.

Those interested in finding out more about collaborative marketing and unable to make the event can view this free Webinar from trnd.

Originally published 18 September 2015 on The Drum

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