What is Collaborative Marketing?
The trnd philosophy
In traditional marketing, the consumer’s role is simply to consume. There is no space to engage so real connections are rarely formed or investment sustained. In a truly collaborative approach companies must work with their consumers at eye level as co-marketers and involve them at all stages of the product life cycle.
Once activated, your customers will become an extremely powerful and effective marketing force to drive awareness at launch via Word-of-Mouth and Online Buzz, produce User Generated Content to enrich your Content Marketing and help develop the products of the future through Real-Life Market Research or Co-Creation. Too often this remains an untapped resource.