Home placement test for new household cleaner.
The Spanish household cleaner product family KH-7 was expecting a new arrival. For this, three pre-series product versions of the forthcoming household cleaner were put to the test by as many consumers as possible in “real life”.
We put together a team of 1,000 consumers, equipped each of them with three unbranded pre-series products and collected countless experiences from them of their “real life” use. The new KH-7 cleaner was launched successfully onto the market a year later.