Create credibility.

You may have awareness, but do you have credibility? With a trnd Word of Mouth marketing campaign you can add credibility as a building block to your marketing mix.

Which forms of advertising do consumers trust?

Graph based on a Nielsen Study showing that 84% of consumers trust in recommendations from people they know. This is the front runner on the scale of trust.

In 2013 Nielsen asked more than 29,000 consumers in 58 countries which forms of advertising they trust. The front runner on the scale of trust continues to be “recommendations from people I know”, closely followed by “Consumer opinions posted online”.

Nielsen, September 2013: “Global Trust in Advertising and Brand Messages“

Word of Mouth is the most effective form of advertising.

With a trnd Word of Mouth marketing campaign you can add credibility as a building block to your marketing mix, and thus achieve the optimal effect. Management consultants McKinsey say:

WOM is “... the most disruptive factor. Word of mouth can prompt a consumer to consider a brand or product in a way that incremental advertising spending simply cannot. It’s also not a one-hit wonder. The right messages resonate and expand within interested networks, affecting brand perceptions, purchase rates, and market share.”

trnd Word of Mouth marketing campaigns - part of the marketing mix.

McKinsey & Company, April 2010: "A new way to measure word-of-mouth marketing"

Which of your product’s credibility can we contribute to?