Generate content for TV, print and PR.

You can make your TV, print or PR campaign more credible by using consumer generated content – because consumers trust other consumers.

NIVEA uses photos and evaluations from 3,800 consumers.

The results of a trnd campaign came in useful for a TV advert for NIVEA Anti-Dandruff Shampoo. Not only did it show original photos of consumers, but also the outstanding result of the campaign: “More than 3,800 women tested it, and 95% would recommend it.”

Braun finds testimonials for an advertorial.

For the Braun Silk-épil Epilator we put together a team of 500 ambassadors. Their task was not just to generate awareness by word of mouth, but also to apply to be the perfect amateur model and become a testimonial. The two finalists received widespread media coverage of their photo shoot with a professional model, and the story subsequently attracted much attention when it was placed as an advertorial in major women’s magazines.

Quotes and photos of “real users” for L'Oréal.

1,750 fashion-conscious brand ambassadors provided the content for the print advertisement for L'Oréal CASTING Crème Gloss. For this we not only sought photos of users, but also the 10 top reasons for falling in love with CASTING Crème Gloss.

94% recommendation rate for Tempo print ad.

5,000 brand ambassadors succeeded in promoting the new Tempo wet wipes. And the brand ambassadors also provided the resounding argument for the subsequent print campaign: “94% would recommend Tempo wet wipes”.

What content can we generate for your TV, print or PR campaign?