Increase sales, optimise your ROI

Letting your consumers do the marketing yields a great ROI! We measure the impact of our campaigns using established tools such as marketing mix modelling and test market vs control market assessment.

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Marketing ROI of €3.93 on average

For every €1 you invest in a trnd campaign, you get an average of €4 back in return on marketing investment.

The average ROI has been calculated by analysing Nielsen sales figures from 11 different trnd campaigns. For 36% of the campaigns the return was actually greater than €5, and for 27% of the campaigns it was as high as €10.

Our existing research examines the short term and intermediate effect on sales. Longer term effects are currently being explored - we'll be the first to share the findings when released!

Marketing mix modelling using the Nielsen Scan*Pro approach based on three years’ worth of national Nielsen data for eight product lines and 11 trnd WOM campaigns – research cooperation with ESCP Europe 2012.

More than 20% sales uplift for Sensodyne Pronamel

We ran a word-of-mouth campaign for toothpaste brand Sensodyne Pronamel from GlaxoSmithKline. 1,000 co-marketers were tasked with spreading the word about Sensodyne Pronamel. The result: a sales uplift of more than 20% during the campaign period.

Graph that shows over 20% sales uplift with a trnd campaign for the toothpaste brand Sensodyne Pronamel from GlaxoSmithKline.

Measured via marketing mix modelling based on Nielsen data. Modelling by trnd Research and ESCP Berlin. The 3-year-model has a fit (R2) of 99.8%. The graph only shows an extract. We will be pleased to send you the details of this measurement on request.

Over 20% sales uplift for Vita Cola

A sales uplift of more than 20% was observed in this trnd campaign for the German beverage brand Vita Cola. The amazing results were driven by 5,000 enthusiastic co-marketers who, with support and guidance from trnd, spread the word and drove trial of Vita Cola amongst their friends.

Graph that shows over 20% sales uplift with a trnd campaign for the German brand Vita Cola.

Measured via marketing mix modelling based on Nielsen data. Modelling by trnd Research and ESCP Berlin. The 3-year model has a fit (R2) of 96.4%. The graph only shows an extract. We will be pleased to send you the details of this measurement on request.

And what results can we achieve for your brand?