Increase sales, optimise your ROI
Letting your consumers do the marketing yields a great ROI! We measure the impact of our campaigns using established tools such as marketing mix modelling and test market vs control market assessment.
Marketing ROI of €3.93 on average
For every €1 you invest in a trnd campaign, you get an average of €4 back in return on marketing investment.
The average ROI has been calculated by analysing Nielsen sales figures from 11 different trnd campaigns. For 36% of the campaigns the return was actually greater than €5, and for 27% of the campaigns it was as high as €10.
Our existing research examines the short term and intermediate effect on sales. Longer term effects are currently being explored - we'll be the first to share the findings when released!
Marketing mix modelling using the Nielsen Scan*Pro approach based on three years’ worth of national Nielsen data for eight product lines and 11 trnd WOM campaigns – research cooperation with ESCP Europe 2012.