Use your existing community.

Harness the power of your own communities, readerships or website users for Collaborative Marketing and Word of Mouth marketing, and generate new business opportunities.

New business for Gruner+Jahr.

With around 20 media brands such as Brigitte, Eltern, essen & trinken, GEO and Chefkoch, the media company Gruner+Jahr has strong readerships and communities. Here at trnd we have enabled Gruner+Jahr to use their existing readerships and communities for collaborative marketing and Word of Mouth marketing and to use this as a new business opportunity. The new business segment achieved total sales running into seven figures in just the first five months.

Easy setup with trndsphere™.

We installed our trndsphere™ Collaborative Marketing Suite as the technical basis and thus created the Gruner+Jahr “Brand Jury” platform. Here both the readers of the Gruner+Jahr titles and also the members of the existing Gruner+Jahr communities get involved in collaborative marketing.

Cross-media interlaced with print.

Print advertising with its wide reach is a perfect fit with collaborative marketing. For this reason the collaborative campaigns at Gruner+Jahr always start in the print medium. And the results of campaigns and the consumer generated content are once again distributed via print at the successful end of the campaign.

Successful with advertising clients.

“The great acceptance by advertisers is telling proof that word of mouth is now regarded as an effective addition to a cross-media product campaign in terms of recommendation marketing. Thanks to our strong media brands and our partnership with trnd AG, we occupy a unique position in the German market.”

Yunfeng Cui, Director Media Solutions at G+J Media Sales

Do you have a community you want to unlock the power of Collaborative Marketing?